Regional Sales Manager

About the company

Our client is a well-trusted brand and the number 1 in their industry, well-established with a proven track record of excellence in capital equipment.

Position Overview

The Regional Sales Manager will drive revenue growth across a defined Western U.S. territory through a distributor‑led go‑to‑market strategy. This role requires strong capital equipment sales experience, the ability to build high‑value distributor relationships, and the technical credibility to support complex customer applications.

You will be responsible for enabling distributor performance, supporting major opportunities, increasing product focus, and ensuring strong sales execution in the field.

Key Responsibilities

• Manage and grow a defined U.S. territory by developing and enabling a distributor network (prioritizing performance, coverage, and opportunity pipeline).
• Drive business development by uncovering new opportunities through distributors and end users, supporting active deals, and increasing distributor engagement and productivity.
• Provide consultative, solution-based selling support (including product demonstrations, technical presentations, and application guidance) helping customers select the right equipment for their needs.
• Maintain close oversight of distributor sales activity and pipeline through regular follow-up.
• Plan and execute territory activity, including frequent travel (especially during onboarding), regular distributor visits, and participation in key industry events.
• Coordinate with internal teams and leadership to align on territory priorities, escalate support needs, and ensure consistent execution across the sales cycle.
• Support onboarding and ramp-up by completing product and plant training (e.g., manufacturing/assembly sites) and quickly becoming a credible technical and commercial resource for the network.

Required Profile

• 4–8+ years of experience in capital equipment sales, ideally within industrial manufacturing and related sectors.
• Proven success managing and developing a distributor/rep network, including coaching partners through the full sales cycle with end customers.
• Strong consultative selling skills with the ability to understand customer applications, position technical differentiators, and build long-term relationships. Comfortable selling complex, engineered equipment without needing to be a programmer or service technician. Technical background, demonstration, training, application engineering, or product specialist experience is highly valued and strongly preferred, especially for candidates transitioning into a sales role.
• Ability to work independently with a high level of ownership, while maintaining regular weekly communication and reporting to sales leadership.
• Strong communication skills (verbal and written) and the confidence to present, demonstrate, and influence across distributors and end users.
• Ability to cover and effectively manage business across the Western U.S. territory (CA, OR, WA, MT, ID, WY, UT, CO, AZ, NM) with willingness to travel extensively (up to 50-60%) throughout the region.

Compensation

• Competitive compensation package including base salary and performance-based bonus.
• Full benefit package