Regional Sales Manager 3D Laser

The company:

Our client is a global leader in advanced sheet metal fabrication machines and technologies, recognized for its innovation, precision engineering, and end-to-end manufacturing solutions. With a comprehensive portfolio, including laser cutting systems, punching and bending machines, automation modules, and fully integrated Industry 4.0 production lines, the company supports customers across automotive, aerospace, electronics, heavy equipment, and general industrial manufacturing.
The company is known for promoting a positive work environment based on clear goals, strong teamwork, internal advancement opportunities, and a culture that recognizes talent and rewards performance.

The role:

The 3D Laser Sales Manager – North America is responsible for leading all sales activities for the 3D Laser business within an assigned North American region. This role combines commercial leadership, team management, and customer-facing responsibility, with full accountability for revenue growth and market development.
The Regional Manager acts as the primary regional leader for the 3D Laser product line and plays a key role in expanding market presence, strengthening customer relationships, and driving profitable growth.

The Responsibilities:

Sales & Market Development

• Own and grow regional revenue for 3D Laser machines with full responsibility for territory development and market penetration.
• Develop and execute regional sales strategies aligned with company objectives.
• Identify new business opportunities, key accounts, and strategic partnerships.
• Provide competitive analysis, pricing guidance, and contract support to drive win rates.
• Support and, where applicable, oversee lead generation and qualification activities.

Team Leadership & Management

• Lead, coach, and develop a regional team of four across sales, applications, and project management.
• Set clear objectives and performance expectations; track results against targets and KPIs.
• Foster a collaborative, high-performance team culture focused on accountability, customer satisfaction, and execution.
• Ensure effective coordination between sales, applications, project execution, and after-sales support.
• Contribute to regional planning, forecasting, and budgeting activities.
• Provide market feedback to senior leadership to support product positioning, pricing strategy, and procedural improvements.
• Act as a trusted interface between the regional team and executive leadership.

Qualifications & Experience

• Minimum 4+ years of experience in a sales and leadership role within the machinery/capital equipment industry, specifically with 3D Laser machines (cutting, welding, drilling).
• Bachelor’s degree required or equivalent experience in the industry.
• Experience with industrial sales processes, long sales cycles, and technical solutions.
• Proven ability to manage and develop teams with full authority for personnel decisions.
• This is a client-facing role that requires frequent travel within the Region.
• Ability to build and sustain collaborative internal and external relationships
• Excellent oral and written communication skills. Team-oriented approach with a focus on accountability and execution.