Marketing Manager

Location:

Remote – Washington, DC area preferred

Company Overview:

Confex (The Conference Exchange), part of the European m|events group, is a strategic leader in the scientific meetings industry, delivering cutting-edge, cloud-based SaaS platforms and integrated IT and AV solutions to associations across both Europe and the US. With a solid reputation established in Europe, they are renowned for their high-quality offerings that cover everything from online registration to presentation management to event analytics for scientific congresses.

Position Overview:

As Confex and m|events expand their footprint in the US market, we’re excited to announce an opportunity for a dynamic Marketing Manager to join their team. This is the first Marketing Manager role in the US, offering the chance to shape and execute a comprehensive marketing strategy from the ground up. Confex is seeking a versatile marketing generalist with innovative ideas, a proactive approach, and a genuine passion for the events industry. The ideal candidate will drive impactful campaigns that elevate Confex’s brand presence and play a pivotal role in their continued growth and market influence

Key Responsibilities:

• Develop and implement a comprehensive marketing strategy that aligns with business objectives and enhances brand awareness in the US market.
• Create and manage engaging content across various platforms, including digital, social media, email marketing, and traditional media.
• Analyze market trends and competitor activity to identify opportunities for growth and improvement.
• Collaborate with sales and product teams to ensure cohesive messaging and to support lead generation initiatives.
• Monitor and report on marketing campaign performance, adjusting strategies as needed to optimize results.
• Organize and participate in industry events, trade shows, and webinars to promote brand visibility and network with potential clients.

Qualifications:

• A Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in a marketing role, with a strong understanding of marketing principles and best practices.
• Ideally experienced in the events industry and a solid understanding of the unique challenges and opportunities within scientific and technical congresses.
• Ability to think creatively and strategically, bringing innovative ideas to the table.
• Excellent written and verbal communication skills, with the ability to create compelling content.
• Experience with digital marketing tools and analytics; familiarity with CRM systems is a plus.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Offer:

• Competitive compensation and benefits package.
• Opportunity to shape the marketing strategy from the ground up in a growing organization.
• A collaborative work environment that values creativity and initiative.

Recruitment Consultant – Katharina Pottebaum – 404-998-2964 – katharinapottebaum@yer.com